Softwareasacreativetool

I am fascinated by how a simple script can have real impact: automating work and solving concrete problems.

Where I come from

The beginning: learning by building

My career started during my studies with a complete app for personalized nutrition. Not an academic exercise, but a real product: I handled UX, Python/Django backend, native mobile development, and store deployment. That's where I learned what it means to follow a product end-to-end, taking responsibility for every piece.

What I learned: the value of owning the entire tech stack and the importance of creating products that people actually use.

Systems that must always work

I built infrastructures for products that millions of people use every day: live sports data during matches, IoT platforms for corporate fleets, business intelligence systems for multinationals. Impact is in the product that works when it matters.

Impact: systems that hold up when it counts and help people make better decisions.

AI applied to real problems

In recent years I have worked on AI systems applied to different contexts: from digital triage in emergency rooms to automated analysis of large volumes of medical reports, up to B2B lead generation platforms and intelligent assistants for nutrition. Here, impact is not measured only in performance, but in time saved, service quality, and people who can focus on what matters.

What matters: when AI reduces routine and frees up time, it allows those working on those processes to focus on decisions that truly have impact.

High school

The basics: computer science

I attend a technical institute specializing in computer science: this is where I build the technical foundations on which everything else will rest, from the first programs to the most complex projects.

Academy of Fine Arts

New Media and thesis on AI applied to art

At the Academy of Fine Arts, Media Art department, I work on a thesis combining neural networks and analysis of the aesthetics of artistic styles. I understand that AI can be a powerful creative tool, not just an academic topic.

Years in consulting

Consulting and projects in different sectors

I work as a Software Engineer in consulting, cutting my teeth and working on diverse sectors. I pay my dues: from internship to managing 1–2 people, with direct contact with clients and teams.

2024

Reset, Travels, and New Perspectives

I take a break from work. I travel, dedicate myself to myself, the people I love, and my passions. This is where I realize I want to go freelance, work in a certain way, study, and create products with my own vision.

From 2025

Komorebi Studio

I start my freelance activity with Komorebi Studio. Light filtering through leaves: I bring simplicity to complex projects, build my own products (like tradepick.ai), and collaborate with clients who share this vision of quality.

From 2025

Collaboration with Beento Digital Design HUB

I collaborate with Beento on software development projects. A professional partnership built on mutual trust, complementary technical skills, and shared vision: product quality and technological innovation.

Who I am outside of work

You can find me planning my next trip to Japan, exploring new places, or immersed in some book, anime, or manga. Komorebi, the sunlight filtering through trees, is a word I have tattooed (much to my mother's dismay, it's not the only tattoo) and to which I am attached. It reminds me to always seek simplicity in everything. I believe in balance. Work is important, but it's not everything. Breaks recharge me, travels give me perspective, and free time makes me more creative even in code.

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diegodirob | About Me